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Doing Partnership the Right Way: The All-Purpose Storage Perspective

Thu, 22 Jan 2026 00:32:57 GMT

Doing Partnership the Right Way:

A new year always brings a natural reset. It is a chance to reflect on what worked, what did not,

and what really matters as we move forward. For us at All-Purpose Storage, the start of the year

felt like the right moment to bring things back to the basics and reconnect with who we are and

how we operate.

In an industry where the word “partnership” gets used often, we believe it is worth pausing to

define what it actually means in practice.

Partnership Starts With Ownership, Not Optics

In self-storage, it is easy to talk about partnership. It is much harder to show it day in and day

out.

Owners come to third-party managers for scale, systems, and experience. What they truly need

is a team that treats their asset like it matters. One that understands the market, supports the

people running the facility, and takes responsibility for performance, not just reporting on it.

At All-Purpose Storage, partnership is not a tagline. It is how we show up every day.

Supporting the People Who Make It Work

Everything starts with the people behind the operation. That includes both the on-site teams

interacting with customers daily and the remote teams supporting them behind the scenes.

An operator-first approach means giving on-site staff clear direction, practical tools, and the

authority to make smart decisions at the property level. At the same time, it means equipping

remote teams with strong systems, open communication, and clear accountability so they can

remove friction and support execution.

When on-site and remote teams are aligned and working toward the same goals, facilities run

better, customers notice the difference, and teams feel connected to the outcome.

Strategy That Fits the Asset

No two facilities are the same, and no two ownership groups have identical goals. That is why

we believe strategy should fit the asset, not the other way around.

Real partnership means listening first, asking the right questions, and building a plan that

reflects market conditions, asset needs, and ownership priorities. Sometimes that means

pushing for growth. Other times it means stabilizing operations, rebuilding culture, or

strengthening fundamentals before scaling.

Our role is to bring clarity, honesty, and a steady hand, especially when the path forward is not

always obvious.

Execution Is Where It All Comes Together

At the end of the day, performance is not driven by promises. It is driven by execution.

Sustainable results come from consistent processes, aligned teams, and a willingness to do the

work every day. That is where partnership becomes real and where long-term value is created.

As we kick off the new year, our focus remains the same. Support our teams. Partner closely

with owners. Execute with purpose.

That is how we do partnership the right way.

All-Purpose Storage Management Expands into Maine with 8-Facility Portfolio

Wed, 01 Oct 2025 07:02:04 GMT

All-Purpose Storage Expands into Maine

Keene, NH October 1, 2025 : All-Purpose Storage Management is proud to announce the addition of eight self-storage facilities in Maine, totaling 280,000 square feet, through a new partnership with PATCO Construction.

This agreement marks APSM’s first 8-pack portfolio and a major milestone in the company’s expansion. By partnering with PATCO, APSM now strengthens its footprint across Maine while continuing to build momentum as one of the fastest growing third-party management platforms in New England.

“At All-Purpose Storage, we think like owners,” said Diane Cyr, Chief Operating Officer of All-Purpose Storage Management. “Our team is laser-focused on protecting every dollar, implementing systems and technology that drive measurable results, and treating every property with the same care and creativity as if it were our own. We’re honored that PATCO placed their trust in us, and we look forward to unlocking the full potential of these facilities.”

The partnership emphasizes APSM’s approach to management, which blends operational excellence with innovation. Owners can expect:

Revenue Protection through disciplined pricing and expense management
Performance-Driven Systems using technology to streamline operations and reporting
Creative Solutions ensuring facilities stand out in competitive markets

“This 8-pack is more than just an exciting portfolio win,” added Cyr. “It is a clear signal that owners are seeking partners who bring both expertise and passion to the table. We’re proud to deliver on both.”

The portfolio officially went live under APSM management on October 1, 2025 , with a full transition of operations already underway.

As APSM continues to expand its third-party management platform, this milestone highlights the company’s commitment to growth, partnership, and long-term performance, backed by a culture that values hard work, accountability, and yes, even a little goat energy.

To Learn more on how All-Purpose Storage can help your facility you can reach us at 3pm@storeallpurpose.com

All-Purpose Storage & Cubby: Partnering for a Smarter, Stronger Future

Wed, 10 Sep 2025 16:42:44 GMT

All-Purpose Storage & Cubby

At All-Purpose Storage, we believe success happens when we work as a team side by side with our partners, our customers, and each other. That’s why we’re excited to announce that together we’re leveling up. Starting this fall, every one of our 80+ All-Purpose operated and third-party managed locations will be powered by Cubby, our new property management software.

This isn’t just a software switch. It’s a shared investment in smarter operations, stronger service, and better results for our partners and customers.

Why Cubby? Because It Works for the Whole Team

Cubby combines performance, transparency, and scalability in a user-friendly platform. Just as importantly, Cubby shares our values: delivering exceptional service, building trust, and empowering growth for everyone in our network.

“We chose Cubby because it aligns with everything we believe in,” said Diane Cyr, Chief Operating Officer of All-Purpose Storage. “It’s more than technology it’s a way to serve our partners and customers better, every single day.”

“From the very beginning, the All-Purpose team impressed the entire Cubby team with their energy and collaboration,” added Matt Engfer, Co-Founder & CEO of Cubby. “We’re thrilled to provide the tools and support that will unlock the full potential of their people and their partnerships.”

What This Means for Our Partners & Customers

Smarter Software, Smoother Operations
Real-time data, clean dashboards, and powerful reporting make life easier for operators while improving the rental experience for customers.

Lower Costs, Higher Value
Cubby’s modern pricing model boosts performance while reducing costs, allowing All-Purpose Storage to deliver greater ROI to our property owners and investors.

A Website That Converts
Seamless tools for reservations, transparent pricing, and mobile-first design make it easier than ever for customers to rent and for facilities to win business.

Call Center Power-Up
With Cubby’s live integration, our call center team has real-time visibility into unit availability and customer accounts translating into faster leasing and better service for every caller.

Growing Together, Scaling Together

“As our third-party management division expands, having a unified platform like Cubby means consistency, flexibility, and scalability across the board,” Cyr added. “Most importantly, it ensures our owners and partners have technology that truly works for them. That’s what teamwork is all about.”

By October 15, 2025, every All-Purpose Storage managed facility will be running on Cubby. This transition sets the stage for a future where our entire team staff, owners, and partners win together.

Learn more about All-Purpose Storage and our third-party management services at www.allpurposemanagement.com or email us at 3PM@storeallpurpose.com .

Promotions That Pack a Punch: Rethinking the Same-Old Deals in Self-Storage

Mon, 01 Sep 2025 17:25:03 GMT

If you’ve been in storage for more than five minutes, you’ve seen it.
50% off for one, two, or three months.
A $1 move-in special.
75% off the first month.

Those promos have been around forever because, sure, they work. But when every single facility in every market is doing the exact same thing, they stop helping you stand out. Instead of being the “go-to” place in town, you just become one of the many options people scroll past.

So, how do you actually stand out, drive more rentals, and still hit your revenue goals? Let’s talk about it.

Know What’s Really Happening

Before you switch things up, take a good look at what you’re doing now. Are your promotions actually bringing in rentals, or are they just there because “that’s what we’ve always done”? Do you know how much revenue you’re giving up each month? And, maybe most importantly, are your promotions basically a copy of what your competitors are offering? If you don’t know the answers to those questions, you’re making decisions in the dark.

Stop Copying the Competition

It’s tempting to peek at the guy across town and just do what he’s doing. But all that really does is start a race to the bottom, and no one wins that race. Instead, think about what makes your facility the better choice. Maybe you’re cleaner, safer, or have better lighting. Maybe you’re the only facility in town with climate control or 24/7 access. Or maybe you’ve got the friendliest, most helpful team in the area. Build your promotions around that , not just price.

Get Creative and Have Fun With It

This is where you can really set yourself apart. Creative promotions don’t just get attention, they make people remember you.

Here are some ideas that can help you stand out:

Try a “crazy” promo, like a $0.50 first month special , just to grab attention and get people talking.
Build a referral stacking program so tenants earn bigger rewards when they send multiple people your way.
Offer a loyalty bonus , like a small credit after six months, to make tenants feel appreciated and stick around longer.
Partner with a local business like a coffee shop or gym to create a fun, community-focused promotion that feels different.

And don’t forget about the look and feel of your promotions. The design matters as much as the deal itself. Use bold colors, fun graphics, or even something silly like a goat in sunglasses. When your ads feel fresh and different, people stop scrolling and pay attention.

Test, Measure, Adjust

Trying something new doesn’t mean you have to commit forever. Test a promotion for 30 to 60 days and see what happens. Keep an eye on how many rentals you’re getting, how fast units are turning, and whether your revenue is staying on track. If it’s working, keep it rolling. If not, adjust and try again.

Have the Courage to Be Different

The facilities that win aren’t always the ones with the deepest discounts. They’re the ones with the courage to try something new. In a world where storage promotions look the same everywhere, being bold and different is what will make your brand stand out.

Promotions can be an amazing tool when you use them with intention. Know your numbers. Lean into what makes your facility special. And don’t be afraid to take a chance. The right promotion doesn’t just fill units. It builds a stronger brand and loyal customers who stick with you for the long haul.

Let’s Play a Game Called “Storage Math”

Fri, 01 Aug 2025 19:52:58 GMT

Imagine this:

You miss 5 rental calls per day
1 of those would’ve converted into a paying tenant
That unit rents for $150/month

Here’s the annual impact:

$150 x 12 months = $1,800 in lost revenue per rental
$1,800 x 1 missed rental/day = $10,800 lost per year

And that’s assuming just one of those missed calls was ready to rent. What if more were?

The Impact Grows Quickly

Now let’s raise the stakes:

You miss 2 calls per day
The rental value is $200/month
That customer would have stayed 18 months

Here’s what you’ve lost:

$200 x 18 months = $3,600 per tenant
$3,600 x 2 = $7,200 in lost revenue — per day of missed opportunity.

Multiply that across weeks or months? The cost is staggering.

But It’s Not Just About the Math

Missed calls don’t just hurt your revenue. They hurt your reputation .

Renters expect a response now, not later.
A missed call could send them directly to your competitor.
If it happens often, you start getting negative reviews—or worse, no reviews at all.

In an industry where many customers rent from the first facility that picks up, every unanswered call is a chance to lose a lifetime value customer.

Why Facilities Miss Calls

We get it. You're busy. Most storage facilities operate with lean teams, and the manager can’t always answer the phone—especially when they’re:

On a golf cart showing a unit
Handling an in-person rental
Dealing with maintenance
On lunch or off-site

Even with voicemail and callbacks, that delay is often all it takes for a lead to move on.

The Solution: Proactive Call Handling That Converts

At All-Purpose Storage, we’ve made call handling a core part of our operational strategy. Why? Because we know that great operations drive great revenue —and call conversion is one of the biggest levers you can pull.

Here’s how we do it:

Dedicated Call Center Team

Our team is trained to:

Answer calls 7 days a week
Convert leads into leases
Provide accurate, location-specific info
Support current tenants with empathy and clarity

Property-Specific Playbooks

Every facility in our portfolio has a custom call script and cheat sheet . Our team knows:

The layout of your facility
Which units are climate controlled
Where your property is located (“next to the Shell station off Route 10”)
What specials you’re running

The goal: make every caller feel like they’re speaking to someone onsite—who knows their facility like the back of their hand.

Call Handling is Revenue Management

You can optimize rates, dial in your SEO, and buy ads all day… But if no one picks up the phone when a lead calls, you’ve lost before you started .

It’s time to stop leaving money on the table—and start treating missed calls like the revenue leaks they are.

Running Remote: How We Operate Self Storage Without Skipping a Beat

Thu, 24 Jul 2025 19:51:04 GMT

Yes — we manage all of our facilities remotely. And no — that doesn’t mean things fall through the cracks.

At All-Purpose Storage, we’ve built our entire third-party management platform around a remote-first operational model—and we believe it’s one of the smartest ways to run a storage business in today’s landscape.

Remote operations often raise eyebrows. Some owners assume it means limited oversight or a lack of personal attention. But when built the right way, remote operations actually unlock greater consistency, efficiency, and scalability than traditional on-site staffing models.

Here’s exactly how we make it work—and why it works so well.

1. Documented Playbooks & Operational SOPs

Every facility in our portfolio runs on a centralized operating system :

From move-in procedures to auction prep
From delinquency timelines to overlock cadence
From customer communication templates to emergency protocols

Our team uses clearly documented SOPs that outline every process in detail. These aren't static documents—they're living systems that are updated as we scale and learn.

Why this matters:

New team members can be trained quickly and confidently
Owners can trust that expectations are being met regardless of the facility
We eliminate the guesswork that often leads to poor tenant experiences

2. Thoughtful Camera & Tech Setup

Security cameras aren't just for safety—they're a daily operations tool .

We ensure each facility has high-quality coverage of key areas:

Gate entry/exit
Office and hallway views
Loading areas
Dumpster zones
Access-controlled buildings or stairwells

These aren’t just "set and forget" systems. Our team checks footage to:

Verify clean-up was completed
Ensure lock checks were done properly
Investigate tenant complaints
Confirm vendor work completion

We also use motion alerts, smart locks, and cloud-based access systems for seamless oversight.

3. Scheduled Property Walks & Physical Oversight

Remote does not mean disconnected.

We schedule weekly or biweekly facility walks (frequency depends on size, occupancy, and property needs). These walks are performed by either a dedicated maintenance partner or a trained field support team member.

Each visit includes:

A walkthrough of every vacant unit
A lock check of occupied units
Visual audit of signage, landscaping, lighting, and cleanliness
Submission of a digital report to our operations team with photos and notes

This allows us to catch issues before tenants do—and follow up with vendors or staff when expectations aren’t met.

4. Local Vendor Relationships Built on Accountability

One of the biggest myths about remote operations is that you’re at the mercy of your vendors.

The truth? We vet and build long-term relationships with local partners. That includes:

Snow removal crews
Pest control companies
HVAC and plumbing pros
Electricians and general contractors
Janitorial and cleaning teams

And just like we track team performance, we track vendor performance too. We keep response time records, pricing logs, and photo-verified completion reports.

Our expectations are clear, and our follow-up is immediate.

5. A Centralized Call Center Built for Storage

We don’t use generic answering services. We’ve built a dedicated call center experience that’s rooted in empathy, efficiency, and conversion.

Here’s what makes it work:

Agents are trained on storage-specific customer scenarios
Every facility has a site-specific cheat sheet with unique details (e.g., "this facility is next to the post office" or "building 300 is humidity-controlled")
We use pop-up systems to deliver those cheat sheets live on the screen during the call

Why this matters:

Renters feel like they’re talking to someone who knows their location
Prospects get accurate, confident answers
Owners get higher lead-to-lease conversion

Our call center doesn’t just answer calls—we drive revenue and enhance tenant satisfaction .

6. Maintenance Scheduling & Task Automation

We use centralized task management systems (like Monday.com) to assign, track, and verify every on-site task.

Each facility has its own board that includes:

Daily, weekly, and monthly checklists
Open maintenance tickets
Vendor assignments and due dates
Photo uploads and progress logs

This system keeps:

Our field team accountable
Our ops team informed
And our owners confident that work is getting done—even if they never step foot on-site

7. Transparent, Real-Time Team Communication

We’re in constant contact with each other—and our clients.

Our internal team communicates through Slack and Microsoft Teams channels organized by function and facility. There’s no lag in decision making, no waiting on "so-and-so to get back from lunch."

We also provide clients with real-time visibility into:

Onboarding milestones
Financial performance
Operational audits
Custom reporting dashboards

Because remote operations only work when communication is strong and consistent.

8. Training, Cross-Training & Culture

Finally, remote success comes down to people.

We invest heavily in:

Structured onboarding for every role
Cross-training for flexibility during turnover or PTO
Regular one-on-one coaching and growth plans
A team culture that values transparency, hustle, and having fun doing it

Our team doesn’t just follow systems—they believe in the mission of running excellent facilities, wherever they are.

Remote, On Purpose

Our approach to self-storage operations isn’t accidental.

We’ve intentionally built a model that combines technology, human connection, and clear process to deliver results owners can rely on.

Whether you’re managing one facility or scaling to five, remote operations can work beautifully—with the right team behind you.

Partnership with Millan Investments

Tue, 01 Jul 2025 20:20:25 GMT

All-Purpose Storage Management Launches Third-Party Management Division, Announces First Partnership with Millan Investments

Keene, NH — All-Purpose Storage Management is proud to announce the official launch of its third-party management platform as of July 2025 , bringing a fresh, owner-minded approach to storage operations across the Northeast.

Kicking off this exciting new chapter is the company’s inaugural partnership with Millan Investments , a family-owned real estate investment group driven by long-term value, smart cashflow strategies, and a deep commitment to lifestyle-focused investing.

Under this partnership, three self-storage facilities located in Warren, Belmont, and Belfast, Maine have been brought onto the All-Purpose Storage Management platform.

“We’re incredibly excited to welcome Millan Investments as our first third-party partner,” said Jen Barroqueiro , Vice President of Third-Party Management at All-Purpose Storage. “Their story, entrepreneurial journey, and approach to real estate perfectly align with our values as operators — practical, performance-focused, and people-first.”

A Platform Built by Operators, for Owners

All-Purpose Storage Management was created by self-storage owners who understand the challenges of seasonal markets, remote operations, and the need for scalable systems that still respect local knowledge.

The company’s third-party platform delivers:

Structured systems for marketing, pricing, and revenue management
Technology-driven oversight with boots-on-the-ground accountability
Responsive call center support designed to convert leads and serve renters
Transparent reporting with real-time data and owner visibility
Customized strategies that prioritize long-term value, not just monthly NOI

With the addition of the Millan Investments facilities, APSM’s third-party program has officially launched — and with a partner who embodies the very principles APSM stands for.

About Millan Investments

Millan Investments’ story began like many others — renting a duplex from a landlord who offered to sell. When the numbers didn’t make sense, they walked away… but the seed was planted.

In the years that followed, they educated themselves, endured the uncertainty of the 2008 recession, and finally took the leap in 2010 — just as the market was hitting rock bottom. Angel Millan left her corporate job to focus full-time on real estate while raising their family. Since then, Millan Investments has grown from single-family homes in Tacoma, WA to a diverse portfolio focused on commercial real estate and cash-flowing small businesses.

What sets them apart is a clear mission: to create financial independence and help others do the same. Their values — resilience, independence, and smart investing — are evident in everything they do.

About All-Purpose Storage Management

All-Purpose Storage Management (APSM) is a Northeast-based self-storage management company offering full-service third-party management solutions for owners ready to scale without losing control. With a focus on structure, systems, and owner transparency, APSM helps facility owners maximize performance while staying true to their goals.

To learn more, contact us at 3PM@storeallpurpose.com