All-Purpose Storage & Cubby
If you’ve been in storage for more than five minutes, you’ve seen it. 50% off for one, two, or three months. A $1 move-in special. 75% off the first month. Those promos have been around forever because, sure, they work. But when every single facility in every market is doing the exact same thing, they stop helping you stand out. Instead of being the “go-to” place in town, you just become one of the many options people scroll past. So, how do you actually stand out, drive more rentals, and still hit your revenue goals? Let’s talk about it. Know What’s Really Happening Before you switch things up, take a good look at what you’re doing now. Are your promotions actually bringing in rentals, or are they just there because “that’s what we’ve always done”? Do you know how much revenue you’re giving up each month? And, maybe most importantly, are your promotions basically a copy of what your competitors are offering? If you don’t know the answers to those questions, you’re making decisions in the dark. Stop Copying the Competition It’s tempting to peek at the guy across town and just do what he’s doing. But all that really does is start a race to the bottom, and no one wins that race. Instead, think about what makes your facility the better choice. Maybe you’re cleaner, safer, or have better lighting. Maybe you’re the only facility in town with climate control or 24/7 access. Or maybe you’ve got the friendliest, most helpful team in the area. Build your promotions around that , not just price. Get Creative and Have Fun With It This is where you can really set yourself apart. Creative promotions don’t just get attention, they make people remember you. Here are some ideas that can help you stand out: Try a “crazy” promo, like a $0.50 first month special , just to grab attention and get people talking. Build a referral stacking program so tenants earn bigger rewards when they send multiple people your way. Offer a loyalty bonus , like a small credit after six months, to make tenants feel appreciated and stick around longer. Partner with a local business like a coffee shop or gym to create a fun, community-focused promotion that feels different. And don’t forget about the look and feel of your promotions. The design matters as much as the deal itself. Use bold colors, fun graphics, or even something silly like a goat in sunglasses. When your ads feel fresh and different, people stop scrolling and pay attention. Test, Measure, Adjust Trying something new doesn’t mean you have to commit forever. Test a promotion for 30 to 60 days and see what happens. Keep an eye on how many rentals you’re getting, how fast units are turning, and whether your revenue is staying on track. If it’s working, keep it rolling. If not, adjust and try again. Have the Courage to Be Different The facilities that win aren’t always the ones with the deepest discounts. They’re the ones with the courage to try something new. In a world where storage promotions look the same everywhere, being bold and different is what will make your brand stand out. Promotions can be an amazing tool when you use them with intention. Know your numbers. Lean into what makes your facility special. And don’t be afraid to take a chance. The right promotion doesn’t just fill units. It builds a stronger brand and loyal customers who stick with you for the long haul.
