Doing Partnership the Right Way: The All-Purpose Storage Perspective

Jennifer Barroqueiro • January 22, 2026

Doing Partnership the Right Way:

A new year always brings a natural reset. It is a chance to reflect on what worked, what did not,

and what really matters as we move forward. For us at All-Purpose Storage, the start of the year

felt like the right moment to bring things back to the basics and reconnect with who we are and

how we operate.


In an industry where the word “partnership” gets used often, we believe it is worth pausing to

define what it actually means in practice.


Partnership Starts With Ownership, Not Optics

In self-storage, it is easy to talk about partnership. It is much harder to show it day in and day

out.


Owners come to third-party managers for scale, systems, and experience. What they truly need

is a team that treats their asset like it matters. One that understands the market, supports the

people running the facility, and takes responsibility for performance, not just reporting on it.


At All-Purpose Storage, partnership is not a tagline. It is how we show up every day.


Supporting the People Who Make It Work

Everything starts with the people behind the operation. That includes both the on-site teams

interacting with customers daily and the remote teams supporting them behind the scenes.


An operator-first approach means giving on-site staff clear direction, practical tools, and the

authority to make smart decisions at the property level. At the same time, it means equipping

remote teams with strong systems, open communication, and clear accountability so they can

remove friction and support execution.


When on-site and remote teams are aligned and working toward the same goals, facilities run

better, customers notice the difference, and teams feel connected to the outcome.


Strategy That Fits the Asset

No two facilities are the same, and no two ownership groups have identical goals. That is why

we believe strategy should fit the asset, not the other way around.


Real partnership means listening first, asking the right questions, and building a plan that

reflects market conditions, asset needs, and ownership priorities. Sometimes that means

pushing for growth. Other times it means stabilizing operations, rebuilding culture, or

strengthening fundamentals before scaling.


Our role is to bring clarity, honesty, and a steady hand, especially when the path forward is not

always obvious.


Execution Is Where It All Comes Together

At the end of the day, performance is not driven by promises. It is driven by execution.


Sustainable results come from consistent processes, aligned teams, and a willingness to do the

work every day. That is where partnership becomes real and where long-term value is created.


As we kick off the new year, our focus remains the same. Support our teams. Partner closely

with owners. Execute with purpose.


That is how we do partnership the right way.

An image depicting a robot and human hand touching.
By Jennifer Barroqueiro July 11, 2026
Artificial Intelligence is everywhere right now. Every conference has a session on it. Every software company is launching new AI features. Every operator is trying to figure out how AI fits into their business. At All-Purpose Storage Management, we're asking those same questions.  We're constantly evaluating new technology, exploring new partnerships, and testing solutions that help us better serve our owners and their customers. But every technology decision starts with one simple question. Does this improve the customer experience? If the answer is yes, we're interested. If it simply replaces people without adding value, it's probably not the right fit for us. That's why we're excited to begin testing AI Voice Agents. We don't see AI as a replacement for our team. We see it as an enhancement. Our remote operations team is exceptional at what they do. They build relationships with customers, solve problems, answer detailed questions, and help renters find the right storage solution. Those conversations require experience, empathy, and critical thinking. AI can't replace that. What AI can do is handle many of the routine questions that come in throughout the day and after business hours. Questions like: What are your office hours? What sizes do you have available? How do I make a payment? What are your gate access hours? Do you offer climate-controlled units? By allowing AI to handle these routine interactions, our team can spend more time doing what they do best: helping customers, supporting our facilities, and driving results for our owners. One of the biggest advantages is extending our availability beyond traditional business hours. Storage customers don't always shop between 8:00 a.m. and 8:00 p.m. Many are looking for information late at night, early in the morning, or while juggling work and family schedules. AI Voice Agents allow us to meet customers where they are by providing immediate assistance when they need it most. This isn't about replacing people. It's about giving customers faster answers while giving our team more time to focus on high-value conversations, sales opportunities, and operational excellence. Like any new technology, we're approaching this thoughtfully. We're testing, measuring, gathering feedback, and refining the experience before expanding its use. We believe innovation isn't about chasing every new trend. It's about finding the right tools that strengthen your people, improve the customer experience, and create better results for your owners. That's exactly what we believe AI should do. The future of customer service isn't AI. It's AI working alongside great people. That's the future we're building at All-Purpose Storage Management.
Revenue leaks costing self storage owners more than they think.
By Jennifer Barroqueiro July 7, 2026
For years, self-storage owners primarily focused on one thing when growing revenue: increasing occupancy. While occupancy will always remain critical, many owners are now discovering there are additional ways to improve asset performance and create new recurring revenue streams directly from their properties. At All-Purpose Storage Management (APSM), we are constantly evaluating opportunities that help owners maximize the full potential of their facilities beyond traditional storage income alone. One of the biggest opportunities we are currently seeing is the utilization of underused facility space and infrastructure to generate passive supplemental revenue. Solar Energy Partnerships  Many self-storage facilities are uniquely positioned for solar opportunities due to their large roof footprints and open parking areas. Through solar rooftop installations and solar parking canopies, owners may be able to generate additional long-term revenue while improving the overall value and sustainability profile of the property. One of the most attractive parts of many solar partnerships is that they can often be structured at little to no upfront cost to ownership. On average, these agreements can generate an additional $20,000+ annually in revenue depending on property size, layout, and market conditions. For many facilities, large roof areas that previously generated no direct income can become long-term revenue-producing assets. Battery Storage Opportunities Battery storage is another growing opportunity within commercial real estate and self-storage. As energy infrastructure continues evolving, facilities with available space and strong positioning may qualify for battery storage partnerships that create additional recurring income while utilizing otherwise underutilized portions of the property. Truck Parking Club Another exciting opportunity APSM has recently implemented is Truck Parking Club. With many facilities already having excess parking capacity, Truck Parking Club allows owners to monetize unused parking areas with very little operational disruption. Although the program has only been live for a few weeks, it has already begun generating additional revenue for participating owners with minimal effort required on the operational side. Maximizing Asset Potential At APSM, we believe self-storage facilities should be viewed as operational assets with multiple opportunities for revenue generation. The facilities that continue outperforming the market are often the ones finding creative ways to maximize every part of the property, not just the rentable units themselves. As the self-storage industry continues evolving, owners who explore additional revenue streams, operational efficiencies, and strategic partnerships will be positioned to create stronger long-term NOI growth and overall asset performance.