Partnership with Millan Investments

July 1, 2025

All-Purpose Storage Management Launches Third-Party Management Division, Announces First Partnership with Millan Investments


Keene, NH — All-Purpose Storage Management is proud to announce the official launch of its third-party management platform as of July 2025, bringing a fresh, owner-minded approach to storage operations across the Northeast.


Kicking off this exciting new chapter is the company’s inaugural partnership with Millan Investments, a family-owned real estate investment group driven by long-term value, smart cashflow strategies, and a deep commitment to lifestyle-focused investing.


Under this partnership, three self-storage facilities located in Warren, Belmont, and Belfast, Maine have been brought onto the All-Purpose Storage Management platform.


“We’re incredibly excited to welcome Millan Investments as our first third-party partner,” said Jen Barroqueiro, Vice President of Third-Party Management at All-Purpose Storage. “Their story, entrepreneurial journey, and approach to real estate perfectly align with our values as operators — practical, performance-focused, and people-first.”


A Platform Built by Operators, for Owners

All-Purpose Storage Management was created by self-storage owners who understand the challenges of seasonal markets, remote operations, and the need for scalable systems that still respect local knowledge.

The company’s third-party platform delivers:


  • Structured systems for marketing, pricing, and revenue management
  • Technology-driven oversight with boots-on-the-ground accountability
  • Responsive call center support designed to convert leads and serve renters
  • Transparent reporting with real-time data and owner visibility
  • Customized strategies that prioritize long-term value, not just monthly NOI


With the addition of the Millan Investments facilities, APSM’s third-party program has officially launched — and with a partner who embodies the very principles APSM stands for.


About Millan Investments

Millan Investments’ story began like many others — renting a duplex from a landlord who offered to sell. When the numbers didn’t make sense, they walked away… but the seed was planted.


In the years that followed, they educated themselves, endured the uncertainty of the 2008 recession, and finally took the leap in 2010 — just as the market was hitting rock bottom. Angel Millan left her corporate job to focus full-time on real estate while raising their family. Since then, Millan Investments has grown from single-family homes in Tacoma, WA to a diverse portfolio focused on commercial real estate and cash-flowing small businesses.


What sets them apart is a clear mission: to create financial independence and help others do the same. Their values — resilience, independence, and smart investing — are evident in everything they do.


About All-Purpose Storage Management

All-Purpose Storage Management (APSM) is a Northeast-based self-storage management company offering full-service third-party management solutions for owners ready to scale without losing control. With a focus on structure, systems, and owner transparency, APSM helps facility owners maximize performance while staying true to their goals.


To learn more, contact us at 3PM@storeallpurpose.com

An image depicting a robot and human hand touching.
By Jennifer Barroqueiro July 11, 2026
Artificial Intelligence is everywhere right now. Every conference has a session on it. Every software company is launching new AI features. Every operator is trying to figure out how AI fits into their business. At All-Purpose Storage Management, we're asking those same questions.  We're constantly evaluating new technology, exploring new partnerships, and testing solutions that help us better serve our owners and their customers. But every technology decision starts with one simple question. Does this improve the customer experience? If the answer is yes, we're interested. If it simply replaces people without adding value, it's probably not the right fit for us. That's why we're excited to begin testing AI Voice Agents. We don't see AI as a replacement for our team. We see it as an enhancement. Our remote operations team is exceptional at what they do. They build relationships with customers, solve problems, answer detailed questions, and help renters find the right storage solution. Those conversations require experience, empathy, and critical thinking. AI can't replace that. What AI can do is handle many of the routine questions that come in throughout the day and after business hours. Questions like: What are your office hours? What sizes do you have available? How do I make a payment? What are your gate access hours? Do you offer climate-controlled units? By allowing AI to handle these routine interactions, our team can spend more time doing what they do best: helping customers, supporting our facilities, and driving results for our owners. One of the biggest advantages is extending our availability beyond traditional business hours. Storage customers don't always shop between 8:00 a.m. and 8:00 p.m. Many are looking for information late at night, early in the morning, or while juggling work and family schedules. AI Voice Agents allow us to meet customers where they are by providing immediate assistance when they need it most. This isn't about replacing people. It's about giving customers faster answers while giving our team more time to focus on high-value conversations, sales opportunities, and operational excellence. Like any new technology, we're approaching this thoughtfully. We're testing, measuring, gathering feedback, and refining the experience before expanding its use. We believe innovation isn't about chasing every new trend. It's about finding the right tools that strengthen your people, improve the customer experience, and create better results for your owners. That's exactly what we believe AI should do. The future of customer service isn't AI. It's AI working alongside great people. That's the future we're building at All-Purpose Storage Management.
Revenue leaks costing self storage owners more than they think.
By Jennifer Barroqueiro July 7, 2026
For years, self-storage owners primarily focused on one thing when growing revenue: increasing occupancy. While occupancy will always remain critical, many owners are now discovering there are additional ways to improve asset performance and create new recurring revenue streams directly from their properties. At All-Purpose Storage Management (APSM), we are constantly evaluating opportunities that help owners maximize the full potential of their facilities beyond traditional storage income alone. One of the biggest opportunities we are currently seeing is the utilization of underused facility space and infrastructure to generate passive supplemental revenue. Solar Energy Partnerships  Many self-storage facilities are uniquely positioned for solar opportunities due to their large roof footprints and open parking areas. Through solar rooftop installations and solar parking canopies, owners may be able to generate additional long-term revenue while improving the overall value and sustainability profile of the property. One of the most attractive parts of many solar partnerships is that they can often be structured at little to no upfront cost to ownership. On average, these agreements can generate an additional $20,000+ annually in revenue depending on property size, layout, and market conditions. For many facilities, large roof areas that previously generated no direct income can become long-term revenue-producing assets. Battery Storage Opportunities Battery storage is another growing opportunity within commercial real estate and self-storage. As energy infrastructure continues evolving, facilities with available space and strong positioning may qualify for battery storage partnerships that create additional recurring income while utilizing otherwise underutilized portions of the property. Truck Parking Club Another exciting opportunity APSM has recently implemented is Truck Parking Club. With many facilities already having excess parking capacity, Truck Parking Club allows owners to monetize unused parking areas with very little operational disruption. Although the program has only been live for a few weeks, it has already begun generating additional revenue for participating owners with minimal effort required on the operational side. Maximizing Asset Potential At APSM, we believe self-storage facilities should be viewed as operational assets with multiple opportunities for revenue generation. The facilities that continue outperforming the market are often the ones finding creative ways to maximize every part of the property, not just the rentable units themselves. As the self-storage industry continues evolving, owners who explore additional revenue streams, operational efficiencies, and strategic partnerships will be positioned to create stronger long-term NOI growth and overall asset performance.