Imagine this: You miss 5 rental calls per day 1 of those would’ve converted into a paying tenant That unit rents for $150/month Here’s the annual impact: $150 x 12 months = $1,800 in lost revenue per rental $1,800 x 1 missed rental/day = $10,800 lost per year And that’s assuming just one of those missed calls was ready to rent. What if more were? The Impact Grows Quickly Now let’s raise the stakes: You miss 2 calls per day The rental value is $200/month That customer would have stayed 18 months Here’s what you’ve lost: $200 x 18 months = $3,600 per tenant $3,600 x 2 = $7,200 in lost revenue — per day of missed opportunity. Multiply that across weeks or months? The cost is staggering. But It’s Not Just About the Math Missed calls don’t just hurt your revenue. They hurt your reputation . Renters expect a response now, not later. A missed call could send them directly to your competitor. If it happens often, you start getting negative reviews—or worse, no reviews at all. In an industry where many customers rent from the first facility that picks up, every unanswered call is a chance to lose a lifetime value customer. Why Facilities Miss Calls We get it. You're busy. Most storage facilities operate with lean teams, and the manager can’t always answer the phone—especially when they’re: On a golf cart showing a unit Handling an in-person rental Dealing with maintenance On lunch or off-site Even with voicemail and callbacks, that delay is often all it takes for a lead to move on. The Solution: Proactive Call Handling That Converts At All-Purpose Storage, we’ve made call handling a core part of our operational strategy. Why? Because we know that great operations drive great revenue —and call conversion is one of the biggest levers you can pull. Here’s how we do it: Dedicated Call Center Team Our team is trained to: Answer calls 7 days a week Convert leads into leases Provide accurate, location-specific info Support current tenants with empathy and clarity Property-Specific Playbooks Every facility in our portfolio has a custom call script and cheat sheet . Our team knows: The layout of your facility Which units are climate controlled Where your property is located (“next to the Shell station off Route 10”) What specials you’re running The goal: make every caller feel like they’re speaking to someone onsite—who knows their facility like the back of their hand. Call Handling is Revenue Management You can optimize rates, dial in your SEO, and buy ads all day… But if no one picks up the phone when a lead calls, you’ve lost before you started . It’s time to stop leaving money on the table—and start treating missed calls like the revenue leaks they are.
All-Purpose Storage Management Launches Third-Party Management Division, Announces First Partnership with Millan Investments Keene, NH — All-Purpose Storage Management is proud to announce the official launch of its third-party management platform as of July 2025 , bringing a fresh, owner-minded approach to storage operations across the Northeast. Kicking off this exciting new chapter is the company’s inaugural partnership with Millan Investments , a family-owned real estate investment group driven by long-term value, smart cashflow strategies, and a deep commitment to lifestyle-focused investing. Under this partnership, three self-storage facilities located in Warren, Belmont, and Belfast, Maine have been brought onto the All-Purpose Storage Management platform. “We’re incredibly excited to welcome Millan Investments as our first third-party partner,” said Jen Barroqueiro , Vice President of Third-Party Management at All-Purpose Storage. “Their story, entrepreneurial journey, and approach to real estate perfectly align with our values as operators — practical, performance-focused, and people-first.” A Platform Built by Operators, for Owners All-Purpose Storage Management was created by self-storage owners who understand the challenges of seasonal markets, remote operations, and the need for scalable systems that still respect local knowledge. The company’s third-party platform delivers: Structured systems for marketing, pricing, and revenue management Technology-driven oversight with boots-on-the-ground accountability Responsive call center support designed to convert leads and serve renters Transparent reporting with real-time data and owner visibility Customized strategies that prioritize long-term value, not just monthly NOI With the addition of the Millan Investments facilities, APSM’s third-party program has officially launched — and with a partner who embodies the very principles APSM stands for. About Millan Investments Millan Investments’ story began like many others — renting a duplex from a landlord who offered to sell. When the numbers didn’t make sense, they walked away… but the seed was planted. In the years that followed, they educated themselves, endured the uncertainty of the 2008 recession, and finally took the leap in 2010 — just as the market was hitting rock bottom. Angel Millan left her corporate job to focus full-time on real estate while raising their family. Since then, Millan Investments has grown from single-family homes in Tacoma, WA to a diverse portfolio focused on commercial real estate and cash-flowing small businesses. What sets them apart is a clear mission: to create financial independence and help others do the same. Their values — resilience, independence, and smart investing — are evident in everything they do. About All-Purpose Storage Management All-Purpose Storage Management (APSM) is a Northeast-based self-storage management company offering full-service third-party management solutions for owners ready to scale without losing control. With a focus on structure, systems, and owner transparency, APSM helps facility owners maximize performance while staying true to their goals. To learn more, contact us at 3PM@storeallpurpose.com
