Let’s Play a Game Called “Storage Math”

Imagine this:
- You miss 5 rental calls per day
- 1 of those would’ve converted into a paying tenant
- That unit rents for $150/month
Here’s the annual impact:
- $150 x 12 months = $1,800 in lost revenue per rental
- $1,800 x 1 missed rental/day = $10,800 lost per year
And that’s assuming just one of those missed calls was ready to rent. What if more were?
The Impact Grows Quickly
Now let’s raise the stakes:
- You miss 2 calls per day
- The rental value is $200/month
- That customer would have stayed 18 months
Here’s what you’ve lost:
- $200 x 18 months = $3,600 per tenant
- $3,600 x 2 = $7,200 in lost revenue — per day of missed opportunity.
Multiply that across weeks or months? The cost is staggering.
But It’s Not Just About the Math
Missed calls don’t just hurt your revenue. They hurt your reputation.
- Renters expect a response now, not later.
- A missed call could send them directly to your competitor.
- If it happens often, you start getting negative reviews—or worse, no reviews at all.
In an industry where many customers rent from the first facility that picks up, every unanswered call is a chance to lose a lifetime value customer.
Why Facilities Miss Calls
We get it. You're busy. Most storage facilities operate with lean teams, and the manager can’t always answer the phone—especially when they’re:
- On a golf cart showing a unit
- Handling an in-person rental
- Dealing with maintenance
- On lunch or off-site
Even with voicemail and callbacks, that delay is often all it takes for a lead to move on.
The Solution: Proactive Call Handling That Converts
At All-Purpose Storage, we’ve made call handling a core part of our operational strategy. Why? Because we know that great operations drive great revenue—and call conversion is one of the biggest levers you can pull.
Here’s how we do it:
Dedicated Call Center Team
Our team is trained to:
- Answer calls 7 days a week
- Convert leads into leases
- Provide accurate, location-specific info
- Support current tenants with empathy and clarity
Property-Specific Playbooks
Every facility in our portfolio has a custom call script and cheat sheet. Our team knows:
- The layout of your facility
- Which units are climate controlled
- Where your property is located (“next to the Shell station off Route 10”)
- What specials you’re running
The goal: make every caller feel like they’re speaking to someone onsite—who knows their facility like the back of their hand.
Call Handling is Revenue Management
You can optimize rates, dial in your SEO, and buy ads all day… But if no one picks up the phone when a lead calls, you’ve lost before you started.
It’s time to stop leaving money on the table—and start treating missed calls like the revenue leaks they are.

