Let’s Play a Game Called “Storage Math”

August 1, 2025

Imagine this:


  • You miss 5 rental calls per day
  • 1 of those would’ve converted into a paying tenant
  • That unit rents for $150/month


Here’s the annual impact:


  • $150 x 12 months = $1,800 in lost revenue per rental
  • $1,800 x 1 missed rental/day = $10,800 lost per year


And that’s assuming just one of those missed calls was ready to rent. What if more were?

 

The Impact Grows Quickly


Now let’s raise the stakes:


  • You miss 2 calls per day
  • The rental value is $200/month
  • That customer would have stayed 18 months


Here’s what you’ve lost:


  • $200 x 18 months = $3,600 per tenant
  • $3,600 x 2 = $7,200 in lost revenue — per day of missed opportunity.


Multiply that across weeks or months? The cost is staggering.

 

 But It’s Not Just About the Math


Missed calls don’t just hurt your revenue. They hurt your reputation.


  • Renters expect a response now, not later.
  • A missed call could send them directly to your competitor.
  • If it happens often, you start getting negative reviews—or worse, no reviews at all.


In an industry where many customers rent from the first facility that picks up, every unanswered call is a chance to lose a lifetime value customer.

 

 Why Facilities Miss Calls


We get it. You're busy. Most storage facilities operate with lean teams, and the manager can’t always answer the phone—especially when they’re:


  • On a golf cart showing a unit
  • Handling an in-person rental
  • Dealing with maintenance
  • On lunch or off-site


Even with voicemail and callbacks, that delay is often all it takes for a lead to move on.

 

The Solution: Proactive Call Handling That Converts


At All-Purpose Storage, we’ve made call handling a core part of our operational strategy. Why? Because we know that great operations drive great revenue—and call conversion is one of the biggest levers you can pull.


Here’s how we do it:


 Dedicated Call Center Team


Our team is trained to:


  • Answer calls 7 days a week
  • Convert leads into leases
  • Provide accurate, location-specific info
  • Support current tenants with empathy and clarity


 Property-Specific Playbooks


Every facility in our portfolio has a custom call script and cheat sheet. Our team knows:


  • The layout of your facility
  • Which units are climate controlled
  • Where your property is located (“next to the Shell station off Route 10”)
  • What specials you’re running


The goal: make every caller feel like they’re speaking to someone onsite—who knows their facility like the back of their hand.

 

 Call Handling is Revenue Management


You can optimize rates, dial in your SEO, and buy ads all day… But if no one picks up the phone when a lead calls, you’ve lost before you started.


It’s time to stop leaving money on the table—and start treating missed calls like the revenue leaks they are.

Exterior of a self-storage facility with rows of red storage unit doors under a blue sky.
July 24, 2025
Yes — we manage all of our facilities remotely. And no — that doesn’t mean things fall through the cracks. At All-Purpose Storage, we’ve built our entire third-party management platform around a remote-first operational model—and we believe it’s one of the smartest ways to run a storage business in today’s landscape. Remote operations often raise eyebrows. Some owners assume it means limited oversight or a lack of personal attention. But when built the right way, remote operations actually unlock greater consistency, efficiency, and scalability than traditional on-site staffing models. Here’s exactly how we make it work—and why it works so well. 1. Documented Playbooks & Operational SOPs Every facility in our portfolio runs on a centralized operating system : From move-in procedures to auction prep From delinquency timelines to overlock cadence From customer communication templates to emergency protocols Our team uses clearly documented SOPs that outline every process in detail. These aren't static documents—they're living systems that are updated as we scale and learn. Why this matters: New team members can be trained quickly and confidently Owners can trust that expectations are being met regardless of the facility We eliminate the guesswork that often leads to poor tenant experiences 2. Thoughtful Camera & Tech Setup Security cameras aren't just for safety—they're a daily operations tool . We ensure each facility has high-quality coverage of key areas: Gate entry/exit Office and hallway views Loading areas Dumpster zones Access-controlled buildings or stairwells These aren’t just "set and forget" systems. Our team checks footage to: Verify clean-up was completed Ensure lock checks were done properly Investigate tenant complaints Confirm vendor work completion We also use motion alerts, smart locks, and cloud-based access systems for seamless oversight. 3. Scheduled Property Walks & Physical Oversight Remote does not mean disconnected. We schedule weekly or biweekly facility walks (frequency depends on size, occupancy, and property needs). These walks are performed by either a dedicated maintenance partner or a trained field support team member. Each visit includes: A walkthrough of every vacant unit A lock check of occupied units Visual audit of signage, landscaping, lighting, and cleanliness Submission of a digital report to our operations team with photos and notes This allows us to catch issues before tenants do—and follow up with vendors or staff when expectations aren’t met. 4. Local Vendor Relationships Built on Accountability One of the biggest myths about remote operations is that you’re at the mercy of your vendors. The truth? We vet and build long-term relationships with local partners. That includes: Snow removal crews Pest control companies HVAC and plumbing pros Electricians and general contractors Janitorial and cleaning teams And just like we track team performance, we track vendor performance too. We keep response time records, pricing logs, and photo-verified completion reports. Our expectations are clear, and our follow-up is immediate. 5. A Centralized Call Center Built for Storage We don’t use generic answering services. We’ve built a dedicated call center experience that’s rooted in empathy, efficiency, and conversion. Here’s what makes it work: Agents are trained on storage-specific customer scenarios Every facility has a site-specific cheat sheet with unique details (e.g., "this facility is next to the post office" or "building 300 is humidity-controlled") We use pop-up systems to deliver those cheat sheets live on the screen during the call Why this matters: Renters feel like they’re talking to someone who knows their location Prospects get accurate, confident answers Owners get higher lead-to-lease conversion Our call center doesn’t just answer calls—we drive revenue and enhance tenant satisfaction . 6. Maintenance Scheduling & Task Automation We use centralized task management systems (like Monday.com) to assign, track, and verify every on-site task. Each facility has its own board that includes: Daily, weekly, and monthly checklists Open maintenance tickets Vendor assignments and due dates Photo uploads and progress logs This system keeps: Our field team accountable Our ops team informed And our owners confident that work is getting done—even if they never step foot on-site 7. Transparent, Real-Time Team Communication We’re in constant contact with each other—and our clients. Our internal team communicates through Slack and Microsoft Teams channels organized by function and facility. There’s no lag in decision making, no waiting on "so-and-so to get back from lunch." We also provide clients with real-time visibility into: Onboarding milestones Financial performance Operational audits Custom reporting dashboards Because remote operations only work when communication is strong and consistent. 8. Training, Cross-Training & Culture Finally, remote success comes down to people. We invest heavily in: Structured onboarding for every role Cross-training for flexibility during turnover or PTO Regular one-on-one coaching and growth plans A team culture that values transparency, hustle, and having fun doing it Our team doesn’t just follow systems—they believe in the mission of running excellent facilities, wherever they are. Remote, On Purpose Our approach to self-storage operations isn’t accidental. We’ve intentionally built a model that combines technology, human connection, and clear process to deliver results owners can rely on. Whether you’re managing one facility or scaling to five, remote operations can work beautifully—with the right team behind you. 
Aerial view of a storage unit facility with rows of individual units, dark asphalt, and a few nearby buildings and a roadway.
July 1, 2025
All-Purpose Storage Management Launches Third-Party Management Division, Announces First Partnership with Millan Investments Keene, NH — All-Purpose Storage Management is proud to announce the official launch of its third-party management platform as of July 2025 , bringing a fresh, owner-minded approach to storage operations across the Northeast. Kicking off this exciting new chapter is the company’s inaugural partnership with Millan Investments , a family-owned real estate investment group driven by long-term value, smart cashflow strategies, and a deep commitment to lifestyle-focused investing. Under this partnership, three self-storage facilities located in Warren, Belmont, and Belfast, Maine have been brought onto the All-Purpose Storage Management platform. “We’re incredibly excited to welcome Millan Investments as our first third-party partner,” said Jen Barroqueiro , Vice President of Third-Party Management at All-Purpose Storage. “Their story, entrepreneurial journey, and approach to real estate perfectly align with our values as operators — practical, performance-focused, and people-first.” A Platform Built by Operators, for Owners All-Purpose Storage Management was created by self-storage owners who understand the challenges of seasonal markets, remote operations, and the need for scalable systems that still respect local knowledge. The company’s third-party platform delivers: Structured systems for marketing, pricing, and revenue management Technology-driven oversight with boots-on-the-ground accountability Responsive call center support designed to convert leads and serve renters Transparent reporting with real-time data and owner visibility Customized strategies that prioritize long-term value, not just monthly NOI With the addition of the Millan Investments facilities, APSM’s third-party program has officially launched — and with a partner who embodies the very principles APSM stands for. About Millan Investments Millan Investments’ story began like many others — renting a duplex from a landlord who offered to sell. When the numbers didn’t make sense, they walked away… but the seed was planted. In the years that followed, they educated themselves, endured the uncertainty of the 2008 recession, and finally took the leap in 2010 — just as the market was hitting rock bottom. Angel Millan left her corporate job to focus full-time on real estate while raising their family. Since then, Millan Investments has grown from single-family homes in Tacoma, WA to a diverse portfolio focused on commercial real estate and cash-flowing small businesses. What sets them apart is a clear mission: to create financial independence and help others do the same. Their values — resilience, independence, and smart investing — are evident in everything they do. About All-Purpose Storage Management All-Purpose Storage Management (APSM) is a Northeast-based self-storage management company offering full-service third-party management solutions for owners ready to scale without losing control. With a focus on structure, systems, and owner transparency, APSM helps facility owners maximize performance while staying true to their goals. To learn more, contact us at 3PM@storeallpurpose.com